Doctors of veterinary medicine are medical professionals who have earned advanced academic degrees from universities or similar educational institutions. Veterinarians practice veterinary medicine in a variety of situations and circumstances. Exemplary professional conduct upholds the dignity of the veterinary profession and earns respect and trust from clients and the public. All veterinarians are expected to adhere to a set of foundational principles that guide a progressive code of ethical conduct collectively known as the Principles of Veterinary Medical Ethics (PVME).
Ethical decision making involves balancing competing interests in a specific situation. The PVME should be used in this context and interpreted in its entirety rather than selectively applying a single section. The PVME is intended to provide ethical guidance for all veterinarians. Ethical dilemmas specific to subgroups within the profession may not be covered in this document and may require referencing Codes of Conduct specific to those groups.
The PVME comprises the Principles, the Code of Conduct, and Definitions. Words that are italicized are defined in the definition section at the end of the document.
Three fundamental principles form the foundation of the Principles of Veterinary Medical Ethics: Stewardship, Integrity, and Respect. These are aspirational goals for the veterinary profession, which provide guidance and offer justification for the Code of Conduct.
Stewardship: Veterinarians have an ethical responsibility to alleviate suffering, promote health, and act in the best interests of their patients in balance with the interests of their clients, the environment, and the public.
Integrity: Veterinarians have an ethical responsibility to be honest and truthful in all interactions with clients, patients, and their community.
Respect: Veterinarians have an ethical responsibility to demonstrate respect to all patients, clients, and members of their community, including self and professional colleagues.
The Code of Conduct is an expression of specific types of behaviors that are either expected or required of members of the veterinary profession.
The Code of Conduct comprises 3 sections:
Advertising: Communication that is designed to inform the public about the availability, nature, or price of products or services or to influence clients to use certain products or services.
Attending veterinarian: A veterinarian (or a group of veterinarians) who assumes responsibility for primary care of a patient.
Client: The patient's owner, owner's agent, or other person presenting the patient for care.
Conflict of interest: A situation where personal interests could compromise judgement, decisions or actions made on behalf of a patient or client.
Consulting veterinarian: A veterinarian (or group of veterinarians) who agrees to advise an attending veterinarian on the care and management of a case or issue.
Deceit: Concealing or distorting the truth for the purpose of misleading.
Dispensing: The direct distribution of products by veterinarians to client for use on their animals.
Endorsement: Approval or sanctioning of an individual, product, or procedure.
Evidence-based medicine: Evidence-based veterinary medicine integrates the best research available with clinical expertise and considers the unique needs of each client.
Fee-splitting: Payment by a receiving veterinarian of part of their fee to the referring veterinarian who has not rendered professional services. Under this definition, the use of consultants, laboratory services, and online pharmacies does not constitute fee-splitting.
Fraud: Wrongful deception intended to result in personal or financial gain or to deprive another of a right.
Impairment: The inability to perform duties with reasonable skill and safety because of a physical or mental disability including deterioration of mental capacity, loss of motor skills, or abuse of drugs or alcohol.
Misrepresentation: The act or state of being represented incorrectly, improperly, falsely, or unsatisfactorily.
Prescribing: The transmitting of an order authorizing a licensed pharmacist or equivalent to prepare and dispense specified pharmaceuticals to be used in or on animals in the dosage and in the manner directed by a veterinarian.
Professional: An individual person who does a job that requires special training and a high level of education.
Receiving veterinarian: A veterinarian (or group of veterinarians) to whom a patient is referred and who agrees to provide requested veterinary services. A new VCPR is established with the receiving veterinarian.
Referring veterinarian: A veterinarian (or group of veterinarians) who is the attending veterinarian at the time of referral.
Resources: Facilities, equipment, medication and supplies, staff and time needed to effectively perform veterinary services required for a specific case.
Specialist: A veterinarian who has been board-certified in a medical specialty by an AVMA American Board of Veterinary Specialties‐recognized veterinary specialty organization or other veterinary specialty organization that maintains comparable certification requirements.
Testimonial: Statement intended to influence attitudes regarding the purchase or use of products or services.
Veterinarian-Client-Patient Relationship (VCPR): A VCPR means that all the following are required: